About Us

Inspired by Vibrance and Vision

A baby celebrating their first birthday sitting in a high chair with a small cake. A banner in the background says "wild one" with animal illustrations. Two adults, possibly parents, are posing on either side, smiling. Balloons are arranged behind them.

Our roots are deeply personal and filled with joy and inspiration.

Our name and brand identity are lovingly inspired by our granddaughter, Carmela Rose — our little MelaBela.

Her unique personality, insatiable curiosity, and vibrant spirit are not just the heart of our name; they shape our approach to every client and project.

Like Carmela’s influence on our lives, we bring that same energy and inspiration to our work, empowering each client’s unique vision.

What We Do (and How We Do It)

We’re a creative strategy partner for solopreneurs, small businesses, and mission-driven organizations ready to grow.

We help our clients:

  • Clarify their direction and define what matters most

  • Turn ideas into action through brand-aligned strategy, strong messaging, and optimized websites

  • Build content and digital tools that connect with the right people and drive results

Our approach is:

  • Collaborative and personalized

  • Built around your unique goals, strengths, and stage of growth

  • Designed to remove overwhelm and create real momentum

Two people using a smartphone and laptop in a modern cafe with brick walls.

We tailor everything — from brand positioning to website structure and messaging — to match your vision and help you move forward with clarity and confidence.

The goal? Clarity. Progress. Sustainable growth — with less spinning wheels and more results.

Let’s connect if you’re ready for a strategic, more focused way to grow.

Our Team

  • Black and white portrait of a man in a suit

    Sam Tuzzeo

    At MelaBela, Sam leads creative direction and brand strategy, helping clients define who they are and how they show up.

    He brings a keen eye for design, a gift for messaging, and a collaborative style that makes every client feel heard and supported.

    From uncovering brand identity to crafting visual systems, Sam’s work helps clients connect with their audience in authentic, meaningful ways.

  • Black and white portrait of an older bald man wearing a collared shirt, smiling slightly.

    Jerry Grundman

    As the strategic force behind MelaBela, Jerry helps clients turn vision into action with clear goals, strong positioning, and sustainable plans for growth.

    He’s known for his big-picture thinking, hands-on support, and ability to bring clarity to even the most complex challenges.

    Whether you’re launching, pivoting, or scaling — Jerry helps you focus on what matters, build momentum, and move forward with confidence.