Strategy Rooted in Purpose
We bridge the gap between high-level business strategy and the gritty reality of the trades.
At MelaBela, we don't just build websites; we build the digital infrastructure that helps local contractors reclaim their time and grow their legacy.
Inspired by Vibrance and Vision
Our roots are deeply personal and filled with joy and inspiration.
Our name and brand identity are lovingly inspired by our granddaughter, Carmela Rose — our little MelaBela.
Her unique personality, insatiable curiosity, and vibrant spirit are not just the heart of our name; they shape our approach to every client and project.
Like Carmela’s influence on our lives, we bring that same energy and inspiration to our work, empowering each client’s unique vision.
That same commitment to a legacy is why we help local business owners build something that lasts—moving them from the daily grind to true operational freedom.
High-Performance Infrastructure for Local Pros
We didn’t start MelaBela to sit in boardrooms. We started it to help the backbone of Rochester—the plumbers, builders, and service pros who keep our region running.
We see too many elite craftsmen struggling with "messaging fog" and back-office chaos. Our mission is to bring high-level operational strength to the local job site, giving you the systems to succeed and the freedom to step back and lead.
Our Team
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Sam Tuzzeo
At MelaBela, Sam leads creative direction and brand strategy, helping clients define who they are and how they show up.
He brings a keen eye for design, a gift for messaging, and a collaborative style that makes every client feel heard and supported.
From uncovering brand identity to crafting visual systems, Sam’s work helps clients connect with their audience in authentic, meaningful ways.
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Jerry Grundman
As the strategic force behind MelaBela, Jerry helps clients turn vision into action with clear goals, strong positioning, and sustainable plans for growth.
He’s known for his big-picture thinking, hands-on support, and ability to bring clarity to even the most complex challenges.
Whether you’re launching, pivoting, or scaling — Jerry helps you focus on what matters, build momentum, and move forward with confidence.
Ready to Build Something That Lasts?
We are more than an agency; we are your strategic partners in growth. Let’s get you in the owner’s seat and back to what matters most.